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OUR STORY

Welcome to Joyful. The candles that spread the joy your space needs. We believe that fragrance is a form of art, and your home is the gallery. Our journey began with a simple motive: to create candles that evoke emotion. We wanted scents that not just fragrance your homes, but bring you inner peace and joy. That’s why every candle of ours is named after a comforting emotion. We aim to have all those who light our candles experience those feelings and feel at peace. In a world that’s always on, we wanted to provide a small, beautiful way to hit pause.

But the real magic is in our scents.

MISSION & VISION

Our purpose drives everything we do

OUR MISSION

Our mission is to help you turn your house into a home, your room into a sanctuary. Whether you’re lighting a candle to unwind after a long day, setting the mood for dinner, or finding focus for your morning routine, we’re honored to be a small part of your ritual. Thank you for letting us into your home. Find your scent that matches your soul.

OUR VISION

To become the world's most sustainable activewear brand, leading the industry in innovation while making a positive impact on people and the planet.

From Our Hands to Your Home.

Every single candle is hand-poured in small batches in our studio in Cairo. We believe this hands-on process isn't just about quality control: it's about pouring joy, care, and a little bit of peace into every jar that leaves our doors.

SUSTAINABILITY

Committed to eco-friendly materials and processes

But the real magic is in our scents.

We worked tirelessly to design unique, homely fragrance blends you won’t find anywhere else. We use premium and non-toxic fragrance oils to create scents that are cozy, memorable, and powerful enough to fill a room (we’re very serious about a strong "scent throw").